B2B: Behave like the person you want to talk to If you want to be successful in B2B, you need to aim high and talk to people who have the necessary authority to decide about important things. Getting to decision-…
E-mail can do more than social media. How is this possible? The only disadvantage of e-mail marketing is that it it will not surprise…
What lies behind price objections "It's too expensive." This is one of the most frequent objections that…
The recipe for a headline which makes people click Researchers in Norway tested what marketers are trying to find for years:…
3 steps to closing sales faster Being able to work faster means increasing the efficiency of work…
How to improve fan engagement If you analyzed profiles of your fans, you'd probably find that they like…
9 questions a customer service manager should ask him-/herself 2014 is here and the New Year's resolution of every customer service…
5 sales professions on the rise As long as entrepreneurship and businesses exists, a sales force will be…
Crisis communication: 4 conditions for an effective apology On Valentine's Day 2007, a JetBlue aircraft remained frozen on the runway. …
How a first-time buyer is made into a loyal client From a purely statistical point of view, the chance of losing your customer…
Marketing strategies for your business in 2014 "You must have a Facebook account. Content marketing is the future. Email…
Why You Need a Copywriter When creating marketing outputs, a copywriter may be needed. Websites, ads,…
12 ways to support video on YouTube Consultant Jason Rich wrote a book describing the secrets of success of…
