Hyper-personalised customer experiences (1/2): Do you have the right mindset? Even with ever-changing technology, one element remains constant – the customer.
Should everyone be agile? (2/2) Organisations would like to be efficient and innovative. But can that…
Something to consider before paying for customer acquisition After introducing a new platform, you anticipate an inflow of cash.…
Should everyone be agile? (1/2) Becoming agile usually means implementing a particular set of…
Collaborative content marketing: 3 ideas Content can be created in a collaborative way. You can offer case studies,…
Negotiating over a meal (2/2): Does it add or detract value? When examining the impact which eating together has on a final deal, it…
Negotiating over a meal (1/2): The influence of food Is it a good idea to have a meal when you need to talk business? This is…
Why digital marketing is essential for small businesses If you are a startup or a small business, you shouldn’t miss the chance to…
How blockchain helps business (2/2): Challenges The previous article described the main advantages of blockchain…
How blockchain helps business (1/2) Blockchain enables the tracking of shipments in real time. The result is…
Market research: What to use it for With new technologies, there are many ways of finding out what a company…
Tough marketing decision: in-house marketing team or agency? Imagine the following situation: You have a great product. You know your…
Is Airbnb losing its charm? Hosts using Airbnb are becoming significantly more professional. The shift…
