Should everyone be agile? (1/2) Becoming agile usually means implementing a particular set of organisational practices. This involves use of cross-functional teams which are more or less self-…
Collaborative content marketing: 3 ideas Content can be created in a collaborative way. You can offer case studies,…
Negotiating over a meal (2/2): Does it add or detract value? When examining the impact which eating together has on a final deal, it…
Negotiating over a meal (1/2): The influence of food Is it a good idea to have a meal when you need to talk business? This is…
Why digital marketing is essential for small businesses If you are a startup or a small business, you shouldn’t miss the chance to…
How blockchain helps business (2/2): Challenges The previous article described the main advantages of blockchain…
How blockchain helps business (1/2) Blockchain enables the tracking of shipments in real time. The result is…
Market research: What to use it for With new technologies, there are many ways of finding out what a company…
Tough marketing decision: in-house marketing team or agency? Imagine the following situation: You have a great product. You know your…
Is Airbnb losing its charm? Hosts using Airbnb are becoming significantly more professional. The shift…
When the manager is hiding: don’t misuse working remotely Leading remotely is hard. But on the other hand, being remote is also…
Are people paying attention to your webinars? During webinars, training sessions and meetings held online, presenters…
Promoting your business with videos (2/2): Finding the best video The previous article offered some basic tips on how use video in marketing.…
