Why digital marketing is essential for small businesses If you are a startup or a small business, you shouldn’t miss the chance to utilise the possibilities offered by digital marketing.
Age of change (2/2): Mobilise your will to change Any gap between the world of modern technology and your organisation will…
Scheduling an important meeting: how to ensure the best outcomes When setting a date and time, you have to consider everyone's schedule;…
Age of change (1/2): Get rid of habits and mindsets that no longer work One of the most demanding challenges of today is that the world is changing…
How blockchain helps business (2/2): Challenges The previous article described the main advantages of blockchain…
How blockchain helps business (1/2) Blockchain enables the tracking of shipments in real time. The result is…
Let your best employees go … or at least talk with them If the best employees stay in your team, this is a good thing. But is this…
Customer voice (2/2): Customer choir The previous article explained that neither sales nor service teams can…
Voice of the Customer (1/2): Who should deal with it Voice of the Customer (VoC) programs drive more sales for companies. They…
Become master of the elevator pitch: how to sell the vision of your company If you want to succeed in delivering an elevator pitch (ca. 40 seconds),…
Market research: What to use it for With new technologies, there are many ways of finding out what a company…
Tough marketing decision: in-house marketing team or agency? Imagine the following situation: You have a great product. You know your…
Should boards become more Agile oriented? Some Agile principles can be counterproductive for a board of directors.…
