Improving customer service: make it straightforward Providing a customer service which is without friction and hassle is what creates the perfect customer experience. Companies should try to make things easy for their…
B2B evolution: Staying relevant thanks to digitisation (2/2) As mentioned in the previous article, consumers today are better informed…
B2B evolution: Staying relevant thanks to digitisation (1/2) Maybe it is time to rethink B2B value propositions. After all, digitisation…
Businesses not using the potential of online reviews of products and services Most people today order some things online. Whether it be food,…
How retail brands can bridge online and offline (2/2) The previous article described how tracking customers can be done both…
How retail brands can bridge online and offline (1/2) Personalised customer experience represents the future. Retailers must know…
Labels on food packages do affect us Claims on food packages have an influence on us. Is there anyone who would…
E-commerce and luxury products in 2019 and beyond (2/2) The previous article described how digitalisation will significantly affect…
E-commerce and luxury products in 2019 and beyond (1/2) Are you interested in online sales of luxury items? Then you should know…
Family businesses (2/2): The importance of institutionalisation to family businesses The previous article described some differences between old and young…
Family businesses (1/2): A Latin America case study For a family firm to survive, it needs to enact policies and procedures…
How CFOs can lead digital transformation (1/2) There are four ways in which CFOs can be catalysts of digital…
Leading cities of today Where to invest for growth? Which countries, regions or cities offer the…
