Social marketing excellence: The case of Starbucks 18,000 coffee shops in 60 countries. This is called success. One would say that Starbucks does not even need social media. Yet it figures in almost every ranking of…
When writing, use advice from Kurt Vonnegut In the introduction to one of his books, Kurt Vonnegut wrote eight tips for…
How to respond to negative comments If you have successful on social media, one day it will happen: A negative…
How to make your client "fall in love" with you... The first month of working with a new client is something that will never…
Management of Lego is forced to take an exam on social media Danish Lego Group requires its senior management to pass an exam about…
Google blasts the difference between mobile and desktop advertising If you buy advertising on Google, you are now going to become a mobile…
How to overcome sales objections Objections are an integral part of a sales process. If you think you're not…
PR must change fundamentally if it is to survive the current media storm In modern communications, there are now three main turbulent forces:…
Tell a story like the Walt Disney Studios Today is the first day of the 6th Annual Social Media for PR and Corporate…
Why customers do not trust you? Customers buy products from someone they trust. Unfortunately, many…
When the media wrong It has happened many times - the media accused an innocent person and…
The most common sales objection: "We already have something similar" "I already have something like that," or "we are talking to someone about…
How to properly comment on blogs Commenting on blogs may be a good marketing step. If you write a meaningful…
