Understand your customers: ask the right questions in customer surveys Anyone who is interested in what customers think should know how to prepare a customer experience survey. Even though there are numerous other, more modern ways of…
Promote accountability in the team, not micromanagement We should never worry more about accounting (recording what exactly happens…
Why startups fail: Marketing is getting it wrong (2/2) The previous article explained why marketers should become more involved in…
Stressed out by work? 5 steps towards improvement Work is high on the list of things that cause stress. Many people fear the…
Character traits that lead to failure – and how to tackle them Sometimes, we are unable to take action and do what we should. When that…
Why startups fail: Marketing is getting it wrong (1/2) Poor application of the obligatory four Ps is often lethal for a startup.…
The worst pieces of advice given to starting entrepreneurs Do you want to become self-sufficient? Are you starting your own business…
Unlocking growth: The strategy of learning fast Growth hacking is strategically used throughout the customer journey. It…
Impact investing (2/2): Blueberries in China In 2014, Credit Suisse management approved the idea of creating an impact…
Develop self-discipline to achieve more within the same time Do you have the impression that although you are always working, success is…
Communicate clearly: Roadblocks to avoid Have you ever wondered which common patterns block us from having truly…
When the best employees leave it's always bad news and creates a difficult…
Impact investing (1/2): Impact intentionality spectrum Investing with impact means that one of the goals is bringing about a…
