Manager – management news

Why digital marketing is essential for small businesses

If you are a startup or a small business, you shouldn’t miss the chance to utilise the possibilities offered by digital marketing.

Age of change (2/2): Mobilise your will to change

Any gap between the world of modern technology and your organisation will…

Scheduling an important meeting: how to ensure the best outcomes

When setting a date and time, you have to consider everyone's schedule;…

Age of change (1/2): Get rid of habits and mindsets that no longer work

One of the most demanding challenges of today is that the world is changing…

How blockchain helps business (2/2): Challenges

The previous article described the main advantages of blockchain…

How blockchain helps business (1/2)

Blockchain enables the tracking of shipments in real time. The result is…

Let your best employees go … or at least talk with them

If the best employees stay in your team, this is a good thing. But is this…

Customer voice (2/2): Customer choir

The previous article explained that neither sales nor service teams can…

Voice of the Customer (1/2): Who should deal with it

Voice of the Customer (VoC) programs drive more sales for companies. They…

Become master of the elevator pitch: how to sell the vision of your company

If you want to succeed in delivering an elevator pitch (ca. 40 seconds),…

Market research: What to use it for

With new technologies, there are many ways of finding out what a company…

Tough marketing decision: in-house marketing team or agency?

Imagine the following situation: You have a great product. You know your…

Should boards become more Agile oriented?

Some Agile principles can be counterproductive for a board of directors.…

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