Have a good idea adopted, not rejected For innovators it is not always easy to have their ideas heard and taken seriously. If you have an idea that is not enthusiastically applauded as soon as you have…
Workers cum managers will not benefit the company (2/2): What to do about it? The previous article explained why combining the responsibilities of…
Workers cum managers will not benefit the company (1/2) Workers cum managers are employees responsible for supervising others, but…
What marketers on social media should be doing What do you need to know when preparing your marketing strategy? Read on to…
The kind of people a new startup needs What kind of people are essential as startup hires? Many founders are where…
Product manager and product owner (2/2): Why you need both The previous article described the job of a product manager. Now let’s see…
Everyone should understand the basic principles of corporate finance When talking about value creation, you need to focus on what has direct…
Product manager and product owner (1/2): Do you know the difference? In order to have successful products, you need both these roles. But there…
Tips on how to promote your lead magnet In order to generate leads online, you need a lead magnet. This is very…
Tips on staying focused during a presentation (2/2) The previous article explained that when we are presenting, personal…
Tips on staying focused during a presentation (1/2) While delivering a speech, it is easy to become distracted, regardless of…
Improving customer service: make it straightforward Providing a customer service which is without friction and hassle is what…
B2B evolution: Staying relevant thanks to digitisation (2/2) As mentioned in the previous article, consumers today are better informed…
