Choosing the best person to be in charge of marketing (2/2) The previous article described the first traits to look for in a chief marketing officer. Now we will continue with this theme.
Study: Procurement in 2025 Significant changes in procurement will occur in the years ahead and not…
Why you should probably speak less Sometimes team conference calls or meetings are not particularly engaging:…
In 1985, Steve Jobs was forced to leave Apple and he began building his new…
Influence others with your words: Have conversations that create impact The majority of people don't start out knowing how to talk to people, but…
Change management: Embrace that inevitable mid-level period of mistakes Change is not about the big things. It is mainly about the little learning…
Can a company's name affect its economic performance? This was the question…
Digital reinvention of your business (2/2): Digital transformation The previous article described how you might approach changing the business…
Digital reinvention of your business (1/2): What consultants advise In order successfully to change your company into a digital one, you need…
8 Principles of Rebel Leadership Success is often the result not of following but rather breaking rules and…
Why startups fail: Marketing is getting it wrong (2/2) The previous article explained why marketers should become more involved in…
Unlocking growth: The strategy of learning fast Growth hacking is strategically used throughout the customer journey. It…
Impact investing (2/2): Blueberries in China In 2014, Credit Suisse management approved the idea of creating an impact…
