Richard Branson: an ABC of successful business Richard Branson, the British billionaire and owner of the Virgin brand which comprises four hundred companies, including Virgin Records or Virgin Atlantic Airways,…
The European Statistical Office Eurostat has just released a new…
4 jobs providing excellent preparation for an entrepreneurial career A successful entrepreneur who wants to found and build their own company…
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Which industries will die because of lack of customers? When there is a new generation, things can change. Today, members of…
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Is your business really customer-focused? When you are in a field with more than one supplier, the only thing that…
In 1985, Steve Jobs was forced to leave Apple and he began building his new…
Can a company's name affect its economic performance? This was the question…
Understand your customers: ask the right questions in customer surveys Anyone who is interested in what customers think should know how to prepare…
Why startups fail: Marketing is getting it wrong (2/2) The previous article explained why marketers should become more involved in…
