3 lessons learned from unsuccessful marketing campaigns Thank goodness for the mistakes made in the past by less successful marketing strategists: they allow us to learn from their experience and prevent us from repeating…
4 things you must never say to a client The client-salesperson relationship has its rules and making a professional…
5 tips for creating an effective newsletter In an age of social networks and direct marketing, the good old e-mail…
4 cases where it is not worth closing a deal Every salesperson has experienced a client who, after a while, makes the…
Do you know when it is time to ditch a customer? Most sales literature and training focuses on techniques used in the…
The profile of a top seller; or, What the best do differently Steve W. Martin is an American coach, author and lecturer at the University…
4 steps to building a prospect's trust To a certain extent, it is not so relevant what product you sell and of…
The "pain building" method: 10 questions to get a prospect's full attention A salesperson is someone who must offer prospects a solution to a specific,…
Do not ask clients if they have a minute for you It is a typical question that we hear, in various forms, repeatedly in…
4 pieces of advice for salespeople-introverts Heather R. Morgan, a specialist in e-mail marketing campaigns and founder…
Guide to turning your content marketing to purchases Engagement increases the chances of lead generation and conversion. Make…
3 tips on how to react when a B2B prospect handles the offered service internally In many cases, companies try to reduce their expenses by making the…
Professionalism – what does it even mean? Professional appearance. This is a requirement often mentioned in job…
