PR must change fundamentally if it is to survive the current media storm In modern communications, there are now three main turbulent forces: search, social and mobile. All together sometimes seem as if they tried to sink both,…
Tell a story like the Walt Disney Studios Today is the first day of the 6th Annual Social Media for PR and Corporate…
You don't need a Facebook strategy! Many marketers believe that having a Facebook strategy is essential if you…
What makes a bad website Some websites generate leads and customers, others don't. Look what the…
What should a CMO master in 2013? Most customers today swap between mobile, internet and in-store offer while…
Top 10 articles for salespeople and marketers on Management News in 2012 What pitfalls can be hiden in a sales skills training? How to make money on…
Marketing predictions for 2013, which may surprise you We live in a period full of changes. The company LoyaltyOne identified…
How to change a light bulb in the PR department? If we are to empathize with the target group, we must first be able to look…
Digital Marketing Trends for 2013 What to expect in digital marketing in 2013? That is what the analyst…
The best and the worst time for e-mail communication E-mail has its permanent place in marketing and PR. In addition, it is also…
New Year's resolution in CRM: Don't give up! Implementation of CRM in a company is similar to starting the New Year with…
What affects whether reporters cover your story? Journalists get a lot of emails every day, hundreds of phone calls and…
2 basic rules of brand definition Brand is a tool to communicate. But how to correctly define a brand, so…
