Marketing – HR news

Článek v rámci předplatného icon 5 daily tasks (not only) for PR people

PR Daily identified five activities that are typical for a successful day at the office, whether you work in PR or your boss company. Try them and you will see that…

Článek v rámci předplatného icon Study: Businesses lose its loyal customers

According to a new British research by Accenture, firms are losing loyal…

Článek v rámci předplatného icon When and which product becomes viral

Previously unknown product may become a hit overnight. A necessity, without…

Coca Cola to use neuromarketing to test ads

icon Coca Cola to use neuromarketing to test ads

Many brands have tried neuromarketing, but usually they are reluctant to…

icon Communication challenges of Pope Francis

The College of Cardinals chose a few hours ago as the new pope Cardinal …

Článek v rámci předplatného icon E-mail marketing can seriously damage the brand

Three out of four people report that if a brand will bombard e-mails, they…

icon Expected marketing trends for 2013

Buying behavior is changing almost as fast as new technologies arise. There…

icon Facebook's news feed gets a significant "facelift"

Facebook announced a series of changes that will have a significant impact…

Why your marketing doesn't work

Článek v rámci předplatného icon Why your marketing doesn't work

Not even perfect demographic data can guarantee that your marketing will…

Článek v rámci předplatného icon KFC is testing mobile app for pre-ordering

The UK's KFC is now testing a new application that allows customers to pre-…

When writing, use advice from Kurt Vonnegut

Článek v rámci předplatného icon When writing, use advice from Kurt Vonnegut

In the introduction to one of his books, Kurt Vonnegut wrote eight tips for…

Management of Lego is forced to take an exam on social media

Článek v rámci předplatného icon Management of Lego is forced to take an exam on social media

Danish Lego Group requires its senior management to pass an exam about…

Článek v rámci předplatného icon Google blasts the difference between mobile and desktop advertising

If you buy advertising on Google, you are now going to become a mobile…

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