Marketing on fear: Why worry? Get tested and be certain A growing number of diagnostic labs are marketing their services to the general public. If you are concerned you might be genetically predisposed to illness, you may…
Marketing in a new country: Know your foreign customers Firms must analyse several aspects of a countrys culture and not adopt a…
Too much engagement can hurt you High levels of engagement have a scientifically proven impact on higher…
Managers' most common misconceptions When companies are not performing well, poor products, markets and sales…
Does today's world favour introverts? 4 reasons why it should If you could choose, would you hire an extrovert or an introvert? You…
Digital disruptions: the case of art (2/2) The previous article described how dealers and auction houses are losing…
3 corporate narratives giving colleagues a sense of purpose Through narratives you can create shared experiences, a sense of fellowship…
Monster.com: Monstrous rise and fall of a job portal Microsoft bought the professional social network LinkedIn in June 2016. The…
Do you think you can succeed only if your colleagues fail? A gloomy economic outlook can tear apart the social fabric of organisations…
Digital disruptions: the case of art (1/2) For a long time there have been dealers, fairs and auctions bridging the…
5 top qualities that high EQ brings According to some people, Emotional Intelligence (EQ) is a much more…
Stress and fatigue lowers your cultural intelligence: What to do about it? (2/2) The previous article described how our cultural intelligence suffers when…
The new Merc E-Class: Confusing look, but almost self-driving The Mercedes-Benz E-Class (upper middle class) is one of the most popular…
