Members of Generation Z, namely people born roughly between 1997 and 2012, now form more than a quarter of the global workforce, and their share of the labour market will continue to grow rapidly. This generation is still often perceived as “the young, new” group of employees and has its own specific characteristics. Although everyone is different and generalisations are difficult, these traits can be statistically identified. This article offers managers practical advice on how to attract employees from Gen Z and retain them in the long term.
