If you want to choose a role-model, one such might be Amazon Go, which currently represents the most advanced shopping technology. Shoppers' time is not wasted: they simply download the Amazon Go app and log in with their Amazon account. When they arrive at a store, they scan their phone at the entrance and just walk inside.
Merging offline and online
Amazon’s technology is based on computer vision, sensors and deep learning, thanks to which it is possible to detect which items are being taken from the shelves. When shoppers leave the smart store, their Amazon account is charged accordingly via the mobile app.
As a result of this, the company has a very good knowledge of who its customers are and this enables it to provide a personal approach of the highest quality.
Artificial intelligence makes customers spend more
According to a Bain study, a customer’s fifth purchase is around 40% larger than their first. With AI-powered recommendations, you can also increase the number of items a customer buys from you.
In order to transform customer data into revenue flow, you first need to gather the data and reveal preference insights. Then you build customer interest in additional products you can offer. You should also leverage this knowledge during in-store visits because starting all over again means lost revenue. Acquiring a new customer is still much more expensive than retaining an existing one.
That is the reason why Amazon leverages online data also for in-store purchases. The customer then spends more and is even grateful for your having offered relevant recommendations.
-jk-