Successful CMOs have certain common characteristics. Customerthink.com summarized ten most important qualities of marketing directors.
1. Focus on details
Good CMOs are interested in details of the work of their people not because of control, but to show their care and enhance the value of working together.
2. Creativity
They manage the creative process by constantly requiring innovation from their teams.
3. Focus on processes/measures
They measure everything and create processes for campaigns and other events to be repeated.
4. Judgment
They know that not everything cannot success and also that their team members are people who, for example, sometimes need to leave early to pick up their children.
5. Ability to quickly identify talent
They surround themselves by people who know more than they do and are able to work independently.
6. Ability to speak and write
They must communicate in a way that will be understandable both externally and internally.
7. Focus on revenue
They know that marketing can easily get the reputation of a department whose results have no impact on the company' s revenue. They assess everything in terms of direct or indirect impact on current or future revenue.
8. Constructive problem solving
They solve problems based on cooperation and active listening.
9. Focus on customers
They do not decide only on what is the easiest or best for the company. They seek solutions according to customer demand.
10. Natural ability to motivate
They know that cheerleading is not enough. They motivate by rewarding attention to detail, focus and results.
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