6 ways COVID-19 changed omnichannel marketing The ability of organizations to successfully exploit marketing channels across the spectrum is proving essential for the "new normal" era. Together with the massive…
Marketers underestimate the role of creativity in the effectiveness of campaigns New research by Kantar has found that marketers overestimate the impact of…
How can brands double their ROI from influencer marketing? Influencer marketing has the potential to offer great efficiency and return…
TikTok has a new guide to help brands make better use of its tools The new Tutorials platform provides lessons on how to use different tools…
3 tips for creating safe working conditions for your sales team The need for distance work may still persist in your company at the…
6 interesting financial facts about millennials Millennials are considered financially undisciplined individuals who spend…
Brands can't really listen to customers. They rely on data; however, that is not enough. With the growing amount of consumer data, companies have more information…
B2B Product Marketing: Why Is It So Important? Many entrepreneurs do not have a complete overview of what B2B product…
Traditional media are not dead, focus on an optichannel strategy We followed the data even before digital marketing appeared and analysis…
5 reasons why your site sabotages the success of your ads on Google You have read all the instructions. You've spent countless hours on…
COVID-19 is changing the purchasing behavior of your target customers "We live in unprecedented times." This is probably a sentence you have…
Acquisitions vs. retention: What is worth investing in more? Acquiring new customers and maintaining existing relationships are both key…
5 things that hinder the productivity of your content marketing Because many marketers are working from home nowadays, it is often…
