Tough marketing decision: in-house marketing team or agency? Imagine the following situation: You have a great product. You know your business can become a success. All you need is to bridge the gap between your company’s…
Is Airbnb losing its charm? Hosts using Airbnb are becoming significantly more professional. The shift…
When the manager is hiding: don’t misuse working remotely Leading remotely is hard. But on the other hand, being remote is also…
Are people paying attention to your webinars? During webinars, training sessions and meetings held online, presenters…
Promoting your business with videos (2/2): Finding the best video The previous article offered some basic tips on how use video in marketing.…
Promoting your business with videos (1/2): How to start Businesses today know that incorporating videos into their digital…
How does technology lead to increased income inequality? (2/2) Income inequality is to some extent driven by inequalities between firms.…
How does technology lead to increased income inequality? (1/2) The general trend is unmistakable: in 2014, in the US alone, the income…
Matchmaking services (2/2): Features of the market The previous article described how dating apps may not be motivated to…
People make a purchase emotionally but then they need to defend what they…
Matchmaking services (1/2): Why business with love isn’t eager to innovate Matchmaking companies (typically in the online dating industry) charge…
Is your business successful? Use NPS to find out If you make your customers happy, they may come back. If you make them feel…
Jewellers: how to succeed on the luxury market Have you ever wondered how tough life is on the jewellery market? In case…
