Digital reinvention of your business (1/2): What consultants advise In order successfully to change your company into a digital one, you need to be customer-centric, agile and promote fast learning and experiments. Consultants can…
Business online: Responsive website design For a website to be considered responsive, it must look and work the same…
Understand your customers: ask the right questions in customer surveys Anyone who is interested in what customers think should know how to prepare…
Why startups fail: Marketing is getting it wrong (2/2) The previous article explained why marketers should become more involved in…
Why startups fail: Marketing is getting it wrong (1/2) Poor application of the obligatory four Ps is often lethal for a startup.…
Getting agile: digital innovators competing with banks The strength of the agile approach is that it is iterative and…
Innovations and their origins Most innovations happen when someone attempts to find a quick fix to a…
Gender stereotypes (2/2): Brilliance is not enough The previous article described how women are no less able at negotiating…
A more successful app than Uber Recently, Uber decided to leave the Southeast Asian market. Yet in…
How drones and technology are changing logistics The first thing that comes to one’s mind when drones are mentioned in…
Digital transformation (2/2): Power change The previous article described how, in the past, the top-down hierarchical…
Digital transformation (1/2): Collective intelligence Digital transformation is much more than just a technological revolution.…
Technology has paved the way for working remotely. If you want to transfer…
