Social media (1/2): Are they hindering diversity? It is clear that some monopolistic platforms must exist. We just need to make sure that social media function well and don’t cause divisions and hostility amongst…
Digital products: Why internationalisation is not always a smooth ride (2/2) The previous article described what obstacles some companies with a digital…
Digital products: Why internationalisation is not always a smooth ride (1/2) Many digital products make it big globally. WhatsApp is based on the idea…
Cyber attacks: what to beware of If you thought that the cyber criminals behind ransomware attacks always…
Hyper-personalised customer experiences (2/2): Connected customer journey Here we will elaborate on the concept introduced in the previous article. A…
Hyper-personalised customer experiences (1/2): Do you have the right mindset? Even with ever-changing technology, one element remains constant – the…
Should everyone be agile? (2/2) Organisations would like to be efficient and innovative. But can that…
Something to consider before paying for customer acquisition After introducing a new platform, you anticipate an inflow of cash.…
Should everyone be agile? (1/2) Becoming agile usually means implementing a particular set of…
Collaborative content marketing: 3 ideas Content can be created in a collaborative way. You can offer case studies,…
Negotiating over a meal (2/2): Does it add or detract value? When examining the impact which eating together has on a final deal, it…
Negotiating over a meal (1/2): The influence of food Is it a good idea to have a meal when you need to talk business? This is…
Why digital marketing is essential for small businesses If you are a startup or a small business, you shouldn’t miss the chance to…
