Content marketing in 2019: How to do it right (1/2) Technologies will continue to reshape how marketing is done. Marketers who master new available tools will expand their own capabilities by utilising automated…
Will Apple survive? (2/2) The previous article described what is happening at Apple. Now we will see…
Will Apple survive? (1/2) Speculation and doubt are often heard nowadays in connection with Apple.…
Negotiating in tense situations (2/2): Be proactive The previous article, using the pharma industry as an example, described…
Negotiating in tense situations (1/2): An example from the pharma industry When negotiating, you should always think twice before accepting the least…
The pitfalls of entrepreneurial success Every founder and entrepreneur dreams of building a successful business.…
Edit your speech for a better presentation (2/2) Once you have the answers to the questions mentioned in the previous…
Edit your speech for a better presentation (1/2) Many presenters have a tendency to try to squeeze too much information into…
Build your own stellar personal brand in the field of marketing What should be the integral parts of your branding efforts? You mustn’t…
Why electric vehicles are not yet widespread: Four common myths (2/2) The previous article described the first two myths about e-cars that are…
Why electric vehicles are not yet widespread: Four common myths (1/2) In many cities around the globe, much potentially productive time is wasted…
What will 2019 mean for digital transformations? It will be less about automation of inefficient back-office functions and…
Starting a business: do you need a partner? Starting a business involves a great deal of work. Having an idea is fine…
