Manager – management news

Why do you seem unable to realise your full potential?

If you have been stuck in the same spot for several months or even years, it is time for a critical assessment of yourself and the way you lead your life.

Hyper-personalised customer experiences (2/2): Connected customer journey

Here we will elaborate on the concept introduced in the previous article. A…

General Motors: A useful lesson on crisis management

Mary Barra was the first female in history to reach the position of CEO at …

Hyper-personalised customer experiences (1/2): Do you have the right mindset?

Even with ever-changing technology, one element remains constant – the…

Should your company move to a subscription model?

The benefits of subscription-based business models are well known: they…

Collaborative content marketing: 3 ideas

Content can be created in a collaborative way. You can offer case studies,…

Are top managers with accounting skills a risk?

If managers possess accounting skills, this enables them to produce…

Why digital marketing is essential for small businesses

If you are a startup or a small business, you shouldn’t miss the chance to…

Customer voice (2/2): Customer choir

The previous article explained that neither sales nor service teams can…

Voice of the Customer (1/2): Who should deal with it

Voice of the Customer (VoC) programs drive more sales for companies. They…

Become master of the elevator pitch: how to sell the vision of your company

If you want to succeed in delivering an elevator pitch (ca. 40 seconds),…

Market research: What to use it for

With new technologies, there are many ways of finding out what a company…

Tough marketing decision: in-house marketing team or agency?

Imagine the following situation: You have a great product. You know your…

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