1. Start with research
Before embarking on the production of T-shirts and hoodies, learn everything you can about the fashion industry. It is advisable to read interviews with people who support your favourite brands. Keep in mind that the quality of your first products is what can create or ruin your reputation.
2. Offer something that is not yet on the market
There are many fashion brands, so what you can offer that will be truly unique? Albam Clothing (a 10-year-old UK based menswear brand), was based on frustration over the price and quality of men's clothing at that time. The founders wanted to offer something genuinely different from what men were able to obtain on the market at that time.
If you fail to offer something new, customers simply will not leave the brands they already know.
3. Who will be your manufacturer?
To scale your operation, you will sooner or later need to outsource the manufacturing work. The initial investment might range from a few hundred to several thousand dollars. You need to aim for a profit margin 30 to 50% higher than your expenses.
4. Promotion
Have a good website: a solid online presence is crucial. There is no need to pay for advertising: you should be able to rely on word of mouth from satisfied customers.
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