Starting a business involves a great deal of work. Having an idea is fine but setting up an actual business structure that will create profit is a demanding task which requires determination. For that reason it may be a good idea to start a business with more people.
Why do you seem unable to realise your full potential? If you have been stuck in the same spot for several months or even years,…
Hyper-personalised customer experiences (2/2): Connected customer journey Here we will elaborate on the concept introduced in the previous article. A…
General Motors: A useful lesson on crisis management Mary Barra was the first female in history to reach the position of CEO at …
Hyper-personalised customer experiences (1/2): Do you have the right mindset? Even with ever-changing technology, one element remains constant – the…
Should your company move to a subscription model? The benefits of subscription-based business models are well known: they…
Collaborative content marketing: 3 ideas Content can be created in a collaborative way. You can offer case studies,…
Customer voice (2/2): Customer choir Market research: What to use it for 
