Články z oblasti vzdělávání a poradenství

Why digital transformation is a really big thing (1/2)

The great challenge of today is that the world is changing much faster than companies and…

Content marketing in 2019: How to do it right (2/2)

The previous article offered some recommendations for the new year. Now let’s take a look at some…

Content marketing in 2019: How to do it right (1/2)

Technologies will continue to reshape how marketing is done. Marketers who master new available…

Digital products: Why internationalisation is not always a smooth ride (2/2)

The previous article described what obstacles some companies with a digital product need to…

Digital products: Why internationalisation is not always a smooth ride (1/2)

Many digital products make it big globally. WhatsApp is based on the idea that a text message can be…

Something to consider before paying for customer acquisition

After introducing a new platform, you anticipate an inflow of cash. However, it is then crucial to…

Collaborative content marketing: 3 ideas

Content can be created in a collaborative way. You can offer case studies, write guest web posts or…

Market research: What to use it for

With new technologies, there are many ways of finding out what a company should do in order to…

Tough marketing decision: in-house marketing team or agency?

Imagine the following situation: You have a great product. You know your business can become a…

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