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What to do so as to outperform competitors

Competition can make our lives tough. It may be advantageous for consumers but it can cause…

What marketers on social media should be doing

What do you need to know when preparing your marketing strategy? Read on to find out.

Tips on how to promote your lead magnet

In order to generate leads online, you need a lead magnet. This is very often a piece of content…

B2B evolution: Staying relevant thanks to digitisation (2/2)

As mentioned in the previous article, consumers today are better informed about products and…

B2B evolution: Staying relevant thanks to digitisation (1/2)

Maybe it is time to rethink B2B value propositions. After all, digitisation is changing everything,…

Labels on food packages do affect us

Claims on food packages have an influence on us. Is there anyone who would not like to buy a natural…

E-commerce and luxury products in 2019 and beyond (2/2)

The previous article described how digitalisation will significantly affect the customer journey in…

E-commerce and luxury products in 2019 and beyond (1/2)

Are you interested in online sales of luxury items? Then you should know what the current trends are…

How retail stores should adjust to e-commerce

Are traditional brick-and-mortar stores doomed with the growth of e-commerce? The advantages for…

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