Unexpected product benefits: how best to market them

15.8.2019

When you test a new product, you may find it brings unexpected benefits. A famous example of this is Viagra, which was originally developed for treatment of cardiovascular problems. During human trials of the compound it was found that males were trying to hide their erections – and the unexpected benefit was apparent.

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Unexpected product benefits: how best to market them

Do you want to read the whole article?Get a subscription for free or from CZK 58 per month

Do you want to read the whole article?
Get a subscription for free or from CZK 58 per month