We associate certain specific traits, prestige and quality not only with brands and products, but also with individual people. In the world of management and business, the term "personal brand" has been coined. Anyone who wants to be a successful leader should work on building such a brand. Someone lacking a strong and positive personal brand has a much lower chance of becoming a manager and successful leader. A personal brand is actually a set of unique traits that others associate with a certain person. Building a successful personal brand is key to success in both working and personal life.
