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Digital marketing trends of 2017Collective marketing and influencers Great digital marketers prefer collaboration. When you have credible partners, your content will be more visible even when your competitors pour money into their…
Machine learning in content marketing: A blessing, or a threat?Artificial intelligence is a broader term than machine learning. It covers many different applications and many different technologies. Machine learning, deep learning and natural language processing:…
Study: Social media ads to catch up with newspapersGlobal advertising expenditure in social media will grow 72% between 2016 and 2019, rising from US$ 29bn to US$ 50bn, according to Zeniths new Advertising Expenditure Forecasts. Social media…
Nobody want to read ads. Your content marketing must be betterContent marketing today is the king of B2B marketing. The volume of corporate content people can search for and share themselves is eight times larger than it was five years ago. However, readers seem…
Learn how to use LinkedIn to seek new clientsEvery user uses the LinkedIn professional network with a different aim in mind. Some are interested in what's new in their field of business, others keep in touch with their business partners and…
Use your blog to generate leadsDriving leads is what inbound marketing is all about. However, it is a marathon and not a sprint. Long-term dedication and commitment is needed. Develop a strategy and use these tips to create content…
Guide to turning your content marketing to purchasesEngagement increases the chances of lead generation and conversion. Make your efforts more efficient and fruitful. Digital marketing is quite complex in nature, since it involves different techniques.…
Make your B2B database growYou need data in your database to be able to connect with the people who can benefit from your services. But day-to-day operations often prevail and cultivating the database drops down your list of…
6 most important mistakes in company presentations on social networksSocial networks are great for building communities and allowing people with a common interest to group together. Social networks can, therefore, be a unique tool for company representatives to present…
Video will be central to digital marketing: Start streamingDo you create videos to promote products or services? Well, you should. By the year 2017, 69 % of consumer internet traffic will be video-based, claims the bmmagazine.co.uk website. Another…
What to look for when hiring a social media expertBusiness relevance today, is to a certain part, measured by its social media presence. Social media are therefore part of any business strategy. How do you keep pace with such a continually changing…
Don't lose your brand in digitalYou must make the right choices. You decide on which realms of digital to focus and which not to. Thats why you need to know your target audience very well. You also must have a deep knowledge of how…
Marketing mistakes on LinkedInThe LinkedIn social network is not just a useful tool for professional networking and personal brand building. It is also an ideal platform for B2B marketing, especially when you operate in the field…
Facebook introduces payment via MessengerFacebook announced last week that now we can send money directly to our Friends over Facebook Messenger. The new feature should be easy to use, just click the button, enter an amount and you can add…
5 things your LinkedIn Company Page should containThanks to a LinkedIn Company Page you can promote your products and services, recruit new talents or share important information. You should regularly update your profile and refer to it from your…
