Marketing in a new country: Know your foreign customers Firms must analyse several aspects of a countrys culture and not adopt a one-size-fits-all strategy. If a firm plans to invest in a country because of its growing economy or increased Internet usage, they should also take an interest in the behaviour of consumers in the country concerned.
Digital disruptions: the case of art (2/2) The previous article described how dealers and auction houses are losing…
Monster.com: Monstrous rise and fall of a job portal Microsoft bought the professional social network LinkedIn in June 2016. The…
Digital disruptions: the case of art (1/2) For a long time there have been dealers, fairs and auctions bridging the…
Do you think you can succeed only if your colleagues fail? A gloomy economic outlook can tear apart the social fabric of organisations…
How to overcome unpleasant feelings when presenting When you’re preparing a presentation, imagine that everyone just…
Don’t be shy: Meet new people – and convert them into clients You can always return to previous contacts. At one point they were…
