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A marketing lead is not yet a sales opportunity. Weak qualification forces salespeople to waste time on the wrong people

Marketing and sales can evaluate the same lead very differently. Marketing interest does not yet…

In complex B2B sales, more than contacts get lost. The greatest damage comes from context scattered across people

A long sales opportunity can last for months and involve several salespeople and other specialists.…

In complex B2B sales, tracking the opportunity is not enough. You need to know how the customer actually makes decisions

Meetings, presentations, a new contact, or a submitted proposal can create the impression that a…

AI-enabled buyers may know your competitors and prices before the first call. Salespeople must add what research could not reveal

Some customers enter a sales conversation with AI-generated comparisons of products, prices, and…

Customers can vet a salesperson with AI before ever allowing a pitch

Artificial intelligence no longer helps only salespeople with preparation. Customers use it as well,…

Learn to handle client objections with these four tips

Very few sales meetings take place without doubts or objections from the customer. These objections…

The most common mistakes that lead to a client rejecting your offer

Every successful salesperson knows that even an unsuccessful deal contains a valuable lesson. Every…

Improve your sales results with these six steps

Would you like to increase your sales volume? Do you want to achieve better sales results and…

When a prospect hesitates: Tips on how to help them make a decision

No matter how well you present your offer during a sales meeting, from time to time you will still…

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