Články z oblasti vzdělávání a poradenství

Personas: don’t turn a blind eye to customers’ needs

The creation of user personas should be taken seriously. The effort you put into creating them will…

Is your organisation lethargic in terms of innovation? (2/2)

If you have ever wondered why it is difficult for large companies to innovate, the previous article…

Is your organisation lethargic in terms of innovation? (1/2)

Let's look at some factors and issues that prevent large companies from being more innovative.

Have a good idea adopted, not rejected

For innovators it is not always easy to have their ideas heard and taken seriously. If you have an…

How to build trust – and why we should do so

Think about the start of a new relationship: how do we behave? Some people trust others until…

Barriers to critical thinking (2/2)

The previous article described what is necessary to be able to make critically thought out…

Designing durable alliances (1/2)

When companies form an alliance, it should bring them mutual value creation. If this is not the…

Social media (2/2): Unlocking collective intelligence

The previous article described how social media companies may catalyse the transformation of our…

Social media (1/2): Are they hindering diversity?

It is clear that some monopolistic platforms must exist. We just need to make sure that social media…

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