The previous article described the job of a product manager. Now let’s see what the focus of a…
When talking about value creation, you need to focus on what has direct impact. Managers should be…
In order to have successful products, you need both these roles. But there are some differences…
Providing a customer service which is without friction and hassle is what creates the perfect…
As mentioned in the previous article, consumers today are better informed about products and…
Maybe it is time to rethink B2B value propositions. After all, digitisation is changing everything,…
When young entrepreneurs want to start up a new business, they often go to private investors. Angel…
Think about the start of a new relationship: how do we behave? Some people trust others until…
The Agile approach to software development is based on short iterations and strictly given…
