Some 17 years back, there was a company that was in trouble. The competition was offering cheaper products, and as technology evolved, the number of customers was falling. And so were its stock prices. Xerox was that company.
However, Xerox managed to come back. It changed its core business in a rather aggressive way. It simplified its product lines. Cash flow became stable. As it was repositioning its core business, it also tried to offer some new service lines. It even acquired another company. And then, boom, in 2012, the revenues were almost 21 billion USD.
