Online personal branding for beginners

Have you ever tried googling your name? The answer is probably yes. What the search engine finds about you is your personal brand in the Internet world. When anyone who wants to look up information about you (including your friends, enemies, colleagues or employers), that's what they'll see. If you don't currently have any idea about your online personal brand, let's try to learn more.

Enter your name and surname enclosed in quotes in the Google search engine. If the results show any of the following points, you need to improve your digital personal brand. The current status may damage not only your personal life, but also your career. How can you make Google talk about you the way you want it to?

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