Companies that people want to work in have the image of being extraordinarily authentic human, and transparent. Firm culture is essential. According to one of Salesforce.com managers, the winning team is built on innovation and trust. The company’s employees are willing to share their experiences with their acquaintances and friends.
There are many stories about the most desirable companies on their blogs and video and image channels. What are key tips from managers of some of the companies people most want to work for, such as NBCUniversal, Lululemon Athletica or VMware? On the website Open Forum they shared with us some key tips on how to acquire top talents.
Support both employee growth and hiring based on referrals
Every worker receives a coach and learns how to be a leader and entrepreneur in their own work position. They are encouraged to pick a possible successor and then support him or her.That way there is an skilled team member to replace them in case they are promoted. Employee referrals are also fundamental to the hiring practices of the most desirable firms, because top performers usually know other top performers.
Brand strength is rooted in its people
The key to a strong talent brand is the passion that its employees put into they work. A strong sense of support and trust among team is needed. The result is that each individual worker is committed to the success of the brand and colleagues.
Desirable companies socialize
They don’t merely post branding messages via social networks. The desirable companies nurture their talent communities by active listening. They also engage in real conversations in which senior members of business teams discuss relevant issues with candidates. Such exchanges can convert employees into brand ambassadors.
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