Creativity is one of the basic prerequisites of successful companies today. Creativity goes hand in hand with growth. And where there's growth, there's money and the best talent. Which company wouldn't want to be the next Apple, Google or Tesla?
The problem is that it's not enough to want it. It's not enough to talk about it either. You have to take action and translate your vision of a creative business into practice. Many leaders, unfortunately, still destroy creativity in their teams and organizations. They either don't know what to do or do they know it, but lack the courage to take concrete steps.
Your business will never be creative if you think that it's enough to involve more brainstorming and place colorful furniture in your offices. You need a fundamental change of leadership in the organization, and behavior in general.
