When you are just starting, you usually won’t have a built-in audience waiting for you – at least not unless you have a stellar writer or influencer working for you.
Make your company blog successful
So what to do? Simply reach out and utilise the status and influence of others. Form relationships with established bloggers and influencers who are already followed by your target group. Even the most popular among them will very often seek new opportunities for promotion and publicity.
Collaboration will form the basis of your strategy
Use a variety of guest posts and interviews. To get the most out of guest posting, invite others to your website and also be willing to guest post yourself on other blogs in order to maximise your audience. All niches that are somehow related to your business should be of interest to you, according to an article on the business2community.com website.
Remember, this is not only about the backlinks, exposure and traffic generated by these activities. Another important factor is the relationships you begin to build with both other bloggers and the people who read their blogs. On top of that, high-quality posts that you wrote as a guest blogger can bring you traffic even some years later.
Choose your targets wisely
You should focus on new and upcoming bloggers when their blogs are still small. Once they become established, you could get high volumes of traffic. The risk is, of course, that not all blogs will be successful.
-jk-