Five ways to deal with uncertainty
9.12.2020
Our brain perceives ambiguity as a threat and tries to protect us by reducing our ability to focus on anything other than creating security. But sometimes it can be more effective to try to switch…
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Our brain perceives ambiguity as a threat and tries to protect us by reducing our ability to focus on anything other than creating security. But sometimes it can be more effective to try to switch…
Why don't customers respond to your mailings?Do you send newsletters and mailings to your customers? Then you know that it is relatively difficult to maintain their attention and positive response in the long run. Here are some tips to ensure…
Do you operate in the B2B segment? How well do you know your target audience?Many business managers assume that they really know the target group they are trying to communicate with. However, this image is often not correct and is reflected in the ineffectiveness of specific…
Content marketing is growing in importanceBetween March and April of this year, the e-commerce industry grew as much as in the last ten years. As consumers become accustomed to searching for and buying products online, content marketing has…
Fluctuation is often a direct result of poor relations between employees and their immediate superior. At the same time, it is difficult to understand what leads to a strong relationship between…
Let a client go without damaging your company's PREvery salesperson must be able to admit to making a mistake, for instance, recruiting a client who eventually proves not to be profitable. It can also happen that an unsatisfied customer eventually…
Scientific research suggests that individual brain-related differences make us to varying degrees prone to distractions which affect our concentration.
The previous article explained what you ought to know about your superiors. This time we look at what you should focus on, plus some other considerations, once you already know your superiors.
Four tips on retaining top employeesRetaining top employees is a key task of management and the HR department. A general rule says that most of the income of any company comes from the work of just a small per cent of the most effective…
The previous article suggested what questions to ask when choosing an appropriate public relations or marketing agency for your business. Ultimately it is all about helping you to gain new clients, so…
Many businesses simply cannot afford to have an inhouse team consisting of experts in all the roles that are needed for successful marketing and PR in digital space. Therefore agencies are not dead;…
Seven selling techniques that no longer workAs the world of sales and client expectations shift, you also need to develop your approach to sales and change the techniques you use. In this article, we will show you seven obsolete sales…
How to make sure nothing goes wrong in your team during your holidayUnfortunately, a team leader can't be with their team all the time. Even the boss has to be away sometimes, like on vacation or a business trip. It's one thing to be with your team, keep an eye on it,…
What candidates find out about employers before accepting a job offerThe process of selecting a new employee is by no means a one-way process. Especially today, when companies are fighting for quality employees, it is the employees who select their employer. And thanks…
The previous article described something that seems incredible: short get-togethers or videos can have a profound impact on our lives.