Why startups fail: Marketing is getting it wrong (2/2) The previous article explained why marketers should become more involved in product development. Now let’s look at the other three Ps of the famous four Ps of classical marketing.
Why startups fail: Marketing is getting it wrong (1/2) Poor application of the obligatory four Ps is often lethal for a startup.…
The worst pieces of advice given to starting entrepreneurs Do you want to become self-sufficient? Are you starting your own business…
Impact investing (2/2): Blueberries in China In 2014, Credit Suisse management approved the idea of creating an impact…
When social activists become entrepreneurs A group of Sicilians formed an anti-Mafia movement. These activists then…
Innovations and their origins Most innovations happen when someone attempts to find a quick fix to a…
Be an expert on leadership in sales Although the customer may not always be right, the best interest of the…
