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Generate higher profits from your app by optimizing on the App Store

The mobile App Store optimization (ASO) has changed over the years, bringing new marketing channels…

Five tips for restaurants to get the most out of online marketing during the pandemic

Has the COVID-19 pandemic forced you to temporarily close your business? Find out what you can do to…

Empathy in marketing teams is rising, efficiency is dropping, UK study says

Empathy is growing as team members become closer each other during the coronavirus crisis. On the…

How agile marketing drives data-based decisions

Not long ago, sales and marketing teams worked in tandem: marketing attracted the attention of…

5 obsolete marketing trends that shouldn't be used anymore

Although the basic idea of marketing strategies has remained the same, the implementation and…

The 5 most successful marketing campaigns of all time

Though the current marketing world is very different from the one that dominated the advertising…

Four obsolete trends in marketing you must let go

Marketing and its principles have changed dramatically in the last few decades, not only thanks to…

Four myths about digital marketing

Since the introduction of the Internet, marketing has been moving increasingly into the online…

How to start a successful blog

Novice bloggers often make multiple mistakes. In order to increase your chances of setting up a…

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