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Study: Investment in social media leads to higher profitability

Finally, there is a study to support those who have not yet convinced their management of the need…

5 emotions influencing buying decisions

Buying decisions of customers are greatly influenced by five emotions. BusinessBrief points them out…

Online advertising spending exceeds TV ad spending

According to Pricewaterhouse Coopers (PWC) study, last year's Internet advertising expenditure was…

How to sharpen your communication

The final quarter is reminding us to look back and start thinking about plans for 2013. For this…

The latest trends in PR

Bloggers have shaken the world of media. Consumers are skeptical and demanding and push companies to…

How to enhance email marketing

Email is still in the game, but it is necessary to adapt it with regard to the dynamics of time.…

Marketing with a low budget

Even a home-run business needs advertising. And it is just as important as it is for large…

4 ways to invest your marketing budget at the end of the year

In the last quarter, marketing tries to invest the remaining marketing budget to meet their goals.…

9 tips for creating a great product

In the past it was possible to sell almost anything using perfect marketing presentations. In today'…

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