Články z oblasti vzdělávání a poradenství

Negotiating in tense situations (1/2): An example from the pharma industry

When negotiating, you should always think twice before accepting the least worst option – and this…

Why electric vehicles are not yet widespread: Four common myths (2/2)

The previous article described the first two myths about e-cars that are possibly hindering their…

Why electric vehicles are not yet widespread: Four common myths (1/2)

In many cities around the globe, much potentially productive time is wasted during the rush hour.…

Hyper-personalised customer experiences (2/2): Connected customer journey

Here we will elaborate on the concept introduced in the previous article. A hyper-personalised…

Should your company move to a subscription model?

The benefits of subscription-based business models are well known: they generate predictable and…

Collaborative content marketing: 3 ideas

Content can be created in a collaborative way. You can offer case studies, write guest web posts or…

Why digital marketing is essential for small businesses

If you are a startup or a small business, you shouldn’t miss the chance to utilise the possibilities…

Customer voice (2/2): Customer choir

The previous article explained that neither sales nor service teams can provide objective insights…

Voice of the Customer (1/2): Who should deal with it

Voice of the Customer (VoC) programs drive more sales for companies. They reduce service escalations…

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