Články z oblasti vzdělávání a poradenství

Is your business successful? Use NPS to find out

If you make your customers happy, they may come back. If you make them feel excited, they will…

Jewellers: how to succeed on the luxury market

Have you ever wondered how tough life is on the jewellery market? In case you are considering…

4 jobs providing excellent preparation for an entrepreneurial career

A successful entrepreneur who wants to found and build their own company needs more than just a good…

Choosing the best person to be in charge of marketing (2/2)

The previous article described the first traits to look for in a chief marketing officer. Now we…

Study: Procurement in 2025

Significant changes in procurement will occur in the years ahead and not only in the purchasing…

Choosing the best person to be in charge of marketing (1/2)

Why should you be grateful for candidates who have successfully switched industries? And why should…

Is your business really customer-focused?

When you are in a field with more than one supplier, the only thing that can differentiate you from…

Study: The impact of company names on their economic results

Can a company's name affect its economic performance? This was the question for Jan Hanousek and…

Understand your customers: ask the right questions in customer surveys

Anyone who is interested in what customers think should know how to prepare a customer experience…

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