Your new idea is not liked? Pitch well and overcome the resistance

Especially in the field of movies and the TV industry, but also in all other highly commercial sectors, it usually starts with an urge to create something new and fresh. And therefore you have come up with a new, fresh idea.

Then, however, people will start removing precisely the new and bold elements of that idea, so that in the end nothing good in it remains. Why does this keep happening and what can you do to push your idea through?

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