Don Tracy is a top manager at Denso International, and has been in the automotive industry for more than 34 years. He helped carry out a successful cultural transformation centered on changing leadership practices.
Denso is an originally Japanese company which has become one of the world’s largest suppliers of automotive components and advanced systems, with revenues reaching $40 billion a year. Almost one-quarter of the revenues is generated in the USA where the company employs 14,000.
How did the transformation run and what was the key insight?
