One major phenomenon of our modern world is that of communication via social media. In this manner, we can make contact with large numbers of people; however, all the nuances of face-to-face conversation, such as facial expressions, gestures and intonation are lost.
Undoubtedly this form of human interaction has numerous advantages in that we can easily spread our message and promote good causes to a wider audience. The downside is that certain individuals abuse the anonymity offered by the virtual world to engage in unpleasant behaviour which would be considered totally unacceptable in a face-to-face encounter.
One of the responsibilities of a leader is to bear in mind the potential pitfalls of using social media.
