Crises come and go both in life and business. They may be of different levels of seriousness and have different reach. While some crises are presented in the media every day, others take place inside companies.
It doesn't matter whether you personally caused the crisis or whether it was your team member or somebody you don't know at all. Your task is to manage the crisis. Your natural reaction will be to run away, hide or start defending yourself. You should, however, choose a completely opposite approach, at least according to Jack Welch.
